The Complete Guide to On-Page SEO

One of the best ways to build authority is to have relevant quality content linking back to your site. You can do this by making guest posts on high-authority sites or paying someone to do this for you. However, this only works if the content gets categorized as high quality and relevant to your niche. By following the steps I’ve outlined in this On Page SEO checklist, you’ll be able to move the needle of your core landing pages and blog posts too. This is because the URLs SEO Anomaly of your site are usually one of the first things that both users and search engines will see. Likewise, from an On Page SEO point of view, headings provide better context for search engines as they’re able to understand the hierarchy and structure.

A common issue with a page developed for desktop first, is that when it gets adjusted for mobile that text or images become too small to see. Or buttons and other interactive elements don’t work, become hidden or broken, and so on. The biggest way to gain a competitive edge in the SEO world is knowing how to make search engines completely understand your content. For example, elements of off-page SEO include building links on other websites that point to your domain, social media, guest posts, and more. The cost of your search engine optimization project can vary considerably based upon the size and complexity of your website.

• URLs are a minor ranking factor search engines use when determining a particular page or resource’s relevance to a search query.Keyword use in a URL can also act as a ranking factor.
• Plus, if you’re covering any topic, you’ll naturally include keywords related to that topic throughout the content.
• The remainder of the header tags should be used to further subdivide the sections you created using the H2 tags.

Use Creative, Keyword-Optimized Meta Descriptions

If you’re feeling overwhelmed with everything you need to do, WebFX is here to help. We’re one of the top SEO companies in the world and the best Baltimore SEO agency. It enables your site to adapt to whatever device your audience uses to have a positive experience. If your site loads too slowly, your audience will bounce back to the search results and visit another site instead.

Chapter 5: Optimize for CTR

It also indicates that you have researched and added value for your readers. Headings (H1, H2, etc.) organize your content and make it easier for users and search engines to understand. You can also use Ahrefs’ Competitive Analysis tool to improve your content. For example, you can enhance your blog posts’ ranking by organically weaving the missed keywords into the existing content. Search engines use URLs to determine the relevancy of your page.

You can get a quick benchmark of how fast your site loads with Google’s PageSpeed Insights. Or, if you have an account on Semrush, you can also check your speed with a free app from the Semrush App Center called Website Checker. If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification. We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Image alt text, which stands for “alternative text,” is the text used to describe a non-decorative image used within the body of a landing page.

They are like a pitch that convinces the user that the page is exactly what they’re looking for”. I’ll go through each of these elements in the On Page SEO checklist below. Founder of Sheets for Marketers, I nerd out on automating parts of my work using Google Sheets. There’s nothing like a well deserved drink after a busy day spreadsheeting. Keep in mind that there are a lot of potential issues that can affect the bounce rate. Page speed, for example, can lead to people bouncing before the page ever loads.

Page speed can be impacted by many factors, such as redirects, image quality, CSS and JavaScript files, etc. To learn about your page speed performance, check out Google’s Page Speed Insights to better understand your mobile and desktop performance. E-E-A-T is an acronym coined by Google that stands for Experience, Expertise, Authority, and Trust. While it’s not a direct ranking factor, the quality of E-E-A-T helps Google determine if the content can be trusted.